Choose your Bunny
One soft companion with a loving heart.
Partner with us
Every first deserves a place in the heart.
One Bunny. Interchangeable Heart Patches for every little first, from first tastes and first words to first steps, first holidays and first adventures.
Collect the moments. Keep them close.
How it works
One soft friend. A growing story.
Celebrate a first
Pick a Heart Patch that marks the moment.
Change the Heart
Swap patches in and out as new firsts come along.
Keep the memory
Collect, store, and cherish their growing story.
A Heart for every first
Little patches. Big moments.
First Foods
Little tastes, big steps.
First Words
Hello, giggles, and more.
First Milestones
Steps, achievements, and everything new.
First Celebrations
Birthdays, holidays, and family moments.
First Adventures
Curiosity, discovery, and the world outside.
Why families love them
Made for cuddles, memories and gifting.
Soft companion
Huggable, comforting, and made to last.
Interchangeable keepsakes
One Bunny. Endless memories.
Thoughtful & timeless
Beautifully designed to be cherished.
Made for gifting
A meaningful present for every occasion.
One Bunny. Endless worlds of firsts.
Built for retail, gifting and licensing: one hero plush, expandable heart collections, seasonal drops and licensed worlds.
Gift-ready for every first
First steps, first tastes, first words, and many more.
First Steps
A heart to mark the brave little wobble that becomes a walk.
First Tastes
Keepsake patches for tiny bites, new flavours and proud mealtime wins.
First Words
From Mama and Dada to bye-bye, baba and many more.